About Us

Seafolly brings the spirit of the Australian coast into a modern collection of swimwear and resort-ready clothing. Born in Sydney in 1975, the brand has built its identity around the beach lifestyle, combining contemporary swim silhouettes with an easygoing approach to summer dressing.

At the center of the collection is swimwear. Women can choose from bikinis, one-piece swimsuits and a variety of neckline and fit options, including bandeau, one-shoulder, underwire, tie-back and cut-out designs. This range makes it possible to build swim looks around personal preferences, whether the destination is a pool, tropical holiday or a day by the ocean.

The Seafolly wardrobe continues beyond the swimsuit. Beach dresses, oversized shirts, sarongs and kaftans provide lightweight layers that can be added throughout the day. Current beachwear includes cotton and linen pieces alongside silk styles, with flowing maxi dresses, midi silhouettes and shorter summer dresses offering different approaches to resort dressing.

The result is a collection that works as more than a simple swimwear rotation. A bikini can become the starting point for a complete vacation outfit, while a one-piece can be paired with a skirt, shirt or beach dress. With swimwear, overswim clothing and accessories working together, Seafolly offers a cohesive approach to Australian-inspired summer style.